Cash ROIC (OCF on invested capital)
Returns on capitalOperating cash flow generated per dollar of invested capital (equity plus long-term debt).
Formula
Cash ROIC = operating cash flow ÷ (shareholders' equity + long-term debt)
Why it matters
This is our preferred return-on-capital measure because both sides resist manipulation: the numerator is cash actually collected from operations, and the denominator counts all long-term capital regardless of whether it came from shareholders or lenders. A high cash ROIC means each incremental dollar the company retains and reinvests is likely to produce a lot of cash — the engine of long-term compounding. It also cannot be gamed by leverage the way ROE can, since debt sits in the denominator.
What good looks like
Above 20% is excellent. 10–20% is solid. Below 8–10% the business is earning near or below its likely cost of capital, and growth may create little value. As with all return measures, a stable multi-year record beats one strong year.
Caveats
Using OCF rather than after-tax operating profit makes the number generous for companies with large depreciation or SBC add-backs — it does not charge for the capex needed to sustain the business. Companies with negative equity after years of buybacks distort the denominator. Financial companies and REITs need different frameworks entirely.