Compare
Fundamentals indexed to 100 at the common starting year — growth trajectories, not absolute size.
Revenue, indexed
AAPLMSFTGOOGLAMZN
Free cash flow, indexed
AAPLMSFTGOOGLAMZN
Diluted shares, indexed
Falling lines are buying back stock; rising lines are diluting you
AAPLMSFTGOOGLAMZN
Sales efficiency
New net PP&E required per $1 of new revenue. Below $0.50 is capital-light; a climb toward $1+ means the business is getting more capital-hungry.
| FY | AAPL | MSFT | GOOGL | AMZN |
|---|---|---|---|---|
| 2012 | 0.16 | 0.03 | — | 0.20 |
| 2013 | 0.08 | 0.42 | — | 0.29 |
| 2014 | 0.34 | 0.34 | — | 0.41 |
| 2015 | 0.04 | 0.25 | 0.57 | 0.27 |
| 2016 | ∞ | ∞ | 0.34 | 0.25 |
| 2017 | 0.50 | 0.99 | 0.40 | 0.47 |
| 2018 | 0.21 | 0.42 | 0.67 | 0.24 |
| 2019 | — | 0.45 | 0.56 | 0.23 |
| 2020 | -0.04 | 0.45 | 0.54 | — |
| 2021 | 0.03 | 0.62 | 0.17 | — |
| 2022 | 0.09 | 0.49 | 0.60 | — |
| 2023 | ∞ | 1.56 | 0.88 | — |
| 2024 | 0.25 | 1.20 | 0.86 | — |
| 2025 | 0.17 | 1.90 | — | 1.32 |
| 2026 | — | 2.16 | — | — |