MMarketMath

MAR

Fast growerQuality: High (79/100)1 red flag

Marriott International · Consumer Discretionary · Hotels, Resorts & Cruise Lines

$360.20

52w 256.76 – 410.98

20y monthly, adjusted

Mkt cap

$93.9B

P/E

35.7

P/FCF

35.6

FCF yield

2.8%

ROE

-69.0%

Shldr yield

4.3%

div 0.8% + bb 3.6%

What today's price assumes

At $93.9B, the market is pricing in 15.6% annual free-cash-flow growth for the next decade (10% discount rate, 2.5% terminal growth). Over the last ten years, FCF actually grew 8.0% per year — the price asks for acceleration beyond the historical record.

Simple DCF per-share range: $152 · $204 · $254 (4% / base / optimistic growth). An estimate, not a target.

Adjust the assumptions yourself →

Historical multiple lens

At its own median P/OCF of 16.2× across 17 years, MAR would trade near $200/share (25th–75th percentile: $144–$289); it trades at 29.2× today.

Assumes the historical multiple regime persists — re-ratings can be permanent.

Growth record

Compound annual growth rates from as-filed 10-K data, split-adjusted

Rev 3y

+8.0%

Rev 5y

+19.9%

Rev 10y

+6.1%

EPS 5y

EPS 10y

+11.7%

FCF 5y

+11.6%

FCF 10y

+8.0%

Fundamentals

Fiscal 2007–2025, from SEC filings

Revenue

2007: $13.0B
2009: $12.9B
2010: $11.7B
2011: $12.3B
2012: $11.8B
2013: $12.8B
2014: $13.8B
2015: $14.5B
2016: $15.4B
2017: $20.5B
2018: $20.8B
2019: $21.0B
2020: $10.6B
2021: $13.9B
2022: $20.8B
2023: $23.7B
2024: $25.1B
2025: $26.2B
$0$10.0B$20.0B
07
11
14
17
20
23

Net income

2007: $696.0M
2009: $362.0M
2010: $458.0M
2011: $198.0M
2012: $571.0M
2013: $626.0M
2014: $753.0M
2015: $859.0M
2016: $808.0M
2017: $1.5B
2018: $1.9B
2019: $1.3B
2020: −$267.0M
2021: $1.1B
2022: $2.4B
2023: $3.1B
2024: $2.4B
2025: $2.6B
$0$1.0B$2.0B$3.0B
07
11
14
17
20
23

Free cash flow

2007: $107.0M
2009: $284.0M
2010: $844.0M
2011: $906.0M
2012: $552.0M
2013: $844.0M
2014: $813.0M
2015: $1.2B
2016: $1.4B
2017: $2.0B
2018: $1.8B
2019: $1.0B
2020: $1.5B
2021: $994.0M
2022: $2.0B
2023: $2.7B
2024: $2.0B
2025: $2.6B
$0$1.0B$2.0B
07
11
14
17
20
23

Diluted shares (lower is better)

2009: 370.7M
2010: 378.3M
2011: 362.3M
2012: 332.9M
2013: 313.0M
2014: 296.8M
2015: 272.8M
2016: 295.7M
2017: 379.9M
2018: 354.2M
2019: 335.5M
2020: 325.8M
2021: 329.3M
2022: 325.8M
2023: 302.9M
2024: 285.2M
2025: 273.6M
0100.0M200.0M300.0M
07
11
14
17
20
23

Margins

0%5%10%15%071114172023
Net marginFCF marginGross margin

Capital returned (dividends + buybacks)

2007: $1.9B
2009: $549.0M
2010: $100.0M
2011: $1.6B
2012: $1.3B
2013: $1.0B
2014: $1.7B
2015: $2.2B
2016: $942.0M
2017: $3.5B
2018: $3.4B
2019: $2.9B
2020: $306.0M
2021: $0
2022: $2.9B
2023: $4.5B
2024: $4.4B
2025: $4.0B
$0$2.0B$4.0B
07
11
14
17
20
23

Cash vs long-term debt

$0$2.5B$5.0B$7.5B071114172023
CashLT debt

Quarterly

Discrete quarters from 10-Q filings; Q4 derived as fiscal year minus Q1–Q3. OCF is unwound from the year-to-date figures 10-Qs report. Compare to the same quarter a year ago — most businesses are seasonal.

Revenue by quarter

Q2'23: $6.1B
Q3'23: $5.9B
Q4'23: $6.1B
Q1'24: $6.0B
Q2'24: $6.4B
Q3'24: $6.3B
Q4'24: $6.4B
Q1'25: $6.3B
Q2'25: $6.7B
Q3'25: $6.5B
Q4'25: $6.7B
Q1'26: $6.7B
Q2'26: $7.1B
$0$2.0B$4.0B$6.0B
23
24
24
25
26

Net income by quarter

Q2'23: $726.0M
Q3'23: $752.0M
Q4'23: $848.0M
Q1'24: $564.0M
Q2'24: $772.0M
Q3'24: $584.0M
Q4'24: $455.0M
Q1'25: $665.0M
Q2'25: $763.0M
Q3'25: $728.0M
Q4'25: $445.0M
Q1'26: $648.0M
Q2'26: $766.0M
$0$250.0M$500.0M$750.0M
23
24
24
25
26
QuarterRevenueYoYNet incomeYoYEPSOCF
Q2'26$7.1B+4.8%$766.0M+0.4%2.90$948.0M
Q1'26$6.7B+6.2%$648.0M−2.6%2.43$858.0M
Q4'25 *$6.7B+4.1%$445.0M−2.2%1.67$829.0M
Q3'25$6.5B+3.7%$728.0M+24.7%2.67$1.1B
Q2'25$6.7B+4.7%$763.0M−1.2%2.78$643.0M
Q1'25$6.3B+4.8%$665.0M+17.9%2.39$647.0M
Q4'24 *$6.4B+5.5%$455.0M−46.3%1.64$318.0M
Q3'24$6.3B+5.5%$584.0M−22.3%2.07$880.0M
Q2'24$6.4B+6.0%$772.0M+6.3%2.69$772.0M
Q1'24$6.0B+6.4%$564.0M−25.5%1.93$779.0M
Q4'23 *$6.1B+2.9%$848.0M+26.0%2.86$751.0M
Q3'23$5.9B+11.6%$752.0M+19.4%2.51$881.0M
Q2'23$6.1B+13.8%$726.0M+7.1%2.38$651.0M

Track record

Compound annual growth by period. For debt and share count, negative is the good direction.

Series3y5y10y15y
Revenue+8.0%+19.9%+6.1%+5.5%
Operating cash flow+10.8%+14.4%+7.8%+7.1%
Free cash flow+8.7%+11.6%+8.0%+7.8%
EPS (diluted)+9.5%+16.5%+11.7%+14.7%
Equity−6.9%−30.8%−8.2%−6.1%
LT debt−37.0%−30.6%−40.0%−27.2%
Diluted shares−5.7%−3.4%+0.0%−2.1%
Stock price+22.0%+22.6%+18.7%+19.9%

$100, 3 years ago

$182vs $176 in SPY

22.0% vs 20.7%/yr

$100, 5 years ago

$277vs $181 in SPY

22.6% vs 12.6%/yr

$100, 10 years ago

$553vs $412 in SPY

18.7% vs 15.2%/yr

$100, 15 years ago

$1,526vs $813 in SPY

19.9% vs 15.0%/yr

The $1 test — market value created per $1 of earnings retained (Buffett's hurdle: at least $1)

Last 5 years

$5.38

$49.5B created / $9.2B retained

Last 10 years

$5.79

$70.8B created / $12.2B retained

Quality & capital discipline

Cash-based returns and how management deploys capital

Cash ROIC

OCF ÷ (equity + debt)

OCF / EV yield

3.5%

MC vs 10× OCF

2.89

≤1 = priced under 10× OCF

Debt / FCF

0.0y

SBC / FCF

9.0%

Owner earnings

$2.4B

OCF − capex − SBC

OE yield

2.6%

Share count 5y

−1.9%

per year; negative = buybacks

Capital intensity

7.5%

net PP&E ÷ revenue

Sales efficiency

$0.03

new PP&E per $1 new revenue, 5y

Checklist

16 of 24 checks pass · 67%. Checks with structurally missing inputs are excluded.

Growth & Consistency

5/6

  • Revenue growth

    19.9% · 5y CAGR ≥ 5%

    pass
  • EPS growth

    · 5y CAGR ≥ 5%

    na
  • FCF growth

    11.6% · 5y CAGR ≥ 5%

    pass
  • Revenue rises consistently

    8 of 9 · up in ≥ 7 of last 10 years

    pass
  • FCF consistently positive

    10 of 10 · positive in ≥ 8 of last 10 years

    pass
  • Profitable every year

    9 of 10 · net income > 0 in ≥ 8 of last 10

    pass
  • Cash flow keeps up with sales

    14.4% vs 19.9% · OCF CAGR ≥ 0.9× revenue CAGR

    fail

Profitability

4/5

  • Net margin

    9.9% · ≥ 8%

    pass
  • Operating margin

    15.8% · ≥ 10%

    pass
  • Gross margin stable or rising

    · no drop > 2 pts over 3y

    na
  • Return on equity

    -69.0% · ≥ 12%

    fail
  • Cash ROIC

    · ≥ 12%

    na
  • FCF margin

    10.0% · ≥ 5%

    pass
  • Earnings back their cash

    OCF $3.2B vs NI $2.6B · OCF ≥ net income (latest FY)

    pass

Balance Sheet

3/5

  • Debt payable from cash flow

    0.0y · LT debt ≤ 3× FCF

    pass
  • Cash cushion

    1557% · cash ≥ 50% of LT debt

    pass
  • Leverage

    -0.01 · LT debt ≤ 1.5× equity

    pass
  • Equity positive and compounding

    −$3.8B · equity > 0 and grew over ~5y

    fail
  • Interest burden

    20% · interest ≤ 15% of operating income

    fail

Capital Allocation

3/4

  • Share count flat or shrinking

    -1.9% · ≤ +0.5%/yr over ~5y

    pass
  • Stock comp restrained

    9% · SBC ≤ 15% of FCF

    pass
  • Distributions funded by FCF

    154% · dividends + buybacks ≤ 100% of FCF

    fail
  • Repurchases are a habit

    9 of 10 · buybacks in ≥ 5 of last 10 years

    pass

Valuation Discipline

1/4

  • FCF yield

    2.8% · ≥ 3%

    fail
  • Earnings multiple

    35.7 · P/E ≤ 25

    fail
  • Price asks less than history delivered

    15.6% vs 8.0% · implied FCF growth ≤ historical FCF CAGR

    fail
  • Shareholder yield

    4.3% · dividends + buybacks ≥ 2% of market cap

    pass

Red flags

Mechanical checks — a flag is a question to investigate, not a verdict

Distributions exceed FCF

Dividends plus buybacks exceeded free cash flow in the latest fiscal year.

Financial data

As filed in 10-Ks; per-share figures split-adjusted. $ in millions.

FYRevenueGross profitOp incomeNet incomeEPSOCFCapExFCFDividendsBuybacksSBCCashLT debtEquityShares
202526,1864,1412,6019.513,2126042,6087183,30023635823-3,771274
202425,1003,7672,3758.332,7497501,9996823,76223739655-2,992285
202323,7133,8643,08310.183,1704522,7185873,95320533856-682303
202220,7733,4622,3587.242,3633322,0313212,56619250792568326
202113,8571,7501,0993.341,177183994001821,3931351,414329
202010,57184-267-0.821,6391351,504156150201877143430326
201920,9721,8001,2733.801,6856531,0326122,260187225247703336
201820,7582,3661,9075.382,3575561,8015432,8501843168,5142,225354
201720,4522,5041,4593.842,2272401,9874823,0131813837,8403,582380
201615,4071,4248082.731,6191991,4203745682128588,1975,121296
201514,4861,3508593.151,5153051,2102531,917113963,807-3,590273
201413,7961,1597532.541,2244118132231,5101091043,447-2,200297
201312,7849886262.001,1402968441968341161263,147-1,415313
201211,8149405711.729894375521911,14594882,528-1,285333
201112,3175261980.551,0891839061341,4251031021,816-781362
201011,6916954581.211,1513078444357905052,6911,585378
200912,8797653620.986413572841154341121342,9751,380371
200712,9901,1836961.737786711071051,7573321,462

Some concepts are structurally absent for certain industries (banks report no gross profit or capex). Missing ≠ zero.